5 things we have to face about Mr. Grey

Jamie
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Yep, we’re also talking about it. 

After reading the 50 shades of Grey trilogy, I would never resist seeing the movie, so I went to the premiere day in Portugal and I have to say my expectations were very low at that point. 

First, there was the fact that E. L. James is not actually a good writer and we all know that, she repeats herself so much that it hurt my brain at some point while reading the third book, but well, her ideas were.. hum.. very creative, I had no other choice but to keep reading. 

Then, there was the criticism and paranoia about the casting choices. Just keep calm people, Jamie Dornan would save the day. Everyone was acting like this was going to be the movie of the century and that was making me crazy. 

Anyway, although nowadays all book stores are filled with this kind of spicy novels, we have to admit 50 Shades brought something new to the table. Nevertheless, these are the things that I had to face while watching the movie:

1. He’s sexy as hell. Casting drama no more: It's not the first time I compliment him here. Jamie is the perfect Mr. Grey. 

2. Dakota is not that bad either. If you read the books, you already knew that she wasn't supposed to be awesome. Get over it. 

3. No pain, no gain? I really think that it is only sexy and thrilling because it's fictional. If a guy asked me to sign that kind of contract, I would probably run, fast. Also, the idea that someone has to be in complete control of my life is not something very appealing. I'm very attached to my freedom of will and speech, thanks. 

4. Is this Twilight? Yes, it is. Instead of vampires, you have sex toys, that's it. 

5. Good soundtrack. I've been listening to this one by The Weeknd:

Later babies!

Your TopCrusher,
Daniela

The fall of Jamie Dornan

Jamie and Gillian
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Talk about 50 shades of crazy! Jamie Dornan is showing his true colours way before the blockbuster 50 shades of Grey hits the theatres and The Fall is my new favourite obsession! 

By the way, I deeply believe that if I was a super hero my power would be finding excellent TV shows with more than one season to watch precisely when I have to study for my finals. Yup, that would be it!

Boring stuff apart, The Fall is a BBC crime drama set in Northern Ireland and our beloved Jamie Dornan plays the serial killer with a job, a wife, two lovely kids, and a very twisted mind. 

Gillian Anderson is actually pretty cool as well! She plays a kick ass detective who is afraid of nothing, not even of making out with the hottest Irish detective on the team. Go Gillian!

Nevertheless, Jamie steals the spotlight with his dark, shadowy soul, and monstrous actions. Anyway, if I have to be completely honest, I seriously hope he gets away with it. 

Oh-em-gee, just look at him,  he's such a perfect psycho!

Your TopCrusher,

Daniela

Regarding Your Internship with Grey Enterprises‏

Last month, I received the following e-mail at work: "Welcome to Grey Enterprises Inc Intern Program: Ready to Begin?" I giggled like a school girl caught doing something nasty for five minutes. Literally, five minutes. I almost felt ashamed of how an easy target I was or was the whole thing  of 50 shades of Grey just too...brilliant?

Movie Marketing: 50 shades of Grey
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Nowadays, we live connected to each other now thing moves according to a plan, together, as one massive marketing machine. The movie industry has already cacthed up. Will you?

“Uh Oh, Uh Oh, Uh Oh, Oh No No.”

Jesus.  I felt a chill. How can I be this easy of a target?  But then I remember, it’s me and my friends that they are aiming for. And it’s genius too. Although the story wasn't hand crafted for millennials it stroke a chord amongst them, for sure ( or maybe just me and my horny girlfriends). They want me to spent money on it and the really want to do it in a way so sneaky that you actually enjoy giving your money away.

Ok. Let’s face it. 50 shades of grey probably won’t make it to the list of the greatest movies of IMDB ( but the Razzies won’t ignore it, I’m sure). “How did we turn this around?” I could almost hear the gears turning in the marketing department and what they have came up with is pure evil: meet the flawless Queen of the millennial and the perfect brand ambassador: Beyoncé.

She turns whatever she touches into gold. She makes everything seem cool.  Two days before releasing the official trailer Yoncé put out a 4 minute preview that guaranteed thousands of seats in the theater.

It’s all about the experience!

Genius marketers have put it all on the experience: they have created a intern program so that every fan girl (guilty as charge) and they have created a way to tie all of it to social media so you can share your identity card at grey enterprises with everyone. They are definitely targeting the millennial and even millennials that think themselves as too cool to go see a movie about SM that turned out to be a love story.

Here, they give the most important marketing lesson of our time, kids: it’s not about the product you have, but how you deliver it. It’s all about experiencing the product, nothing more, nothing less.

And we crave different experiences like no other generation before. Life is too short for plain vanilla…if you know what I mean.

Laters baby,

You Top Crusher,

Alex