"Shop Like a Boss" is the new campaign for Kmart. Basically, this commercial it's all about your grandmother teaching you how to be cool and buy stuff online. The ad promotes their new digital platform, where any consumer can buy products and choose the payment method that suits best: by cash, check, debit, credit card or in the store.
This is a successful case of advertising: it's funny, it's catchy, it's an elderly woman buying pink lacy underwear with two gangster looking boys. I rest my case.
The campaign was developed by creative agency FCB Chicago, and already has over 400,000 views on YouTube. I have to say I loved it, it made me laugh and I'm sure it's going to bring a lot of attention to their online platform. You can watch the full video below:
I am one of those people that really needs the right soundtrack to motivate me when I'm at the gym or when I'm running around! I'm going to share my top 10 with you, I hope these songs can boost your energy too! Some hits are recent, other are oldies, but they are all precious to me, okay?
1. Far East Movement - Like A G6 ft. The Cataracs, DEV
2. Beyoncé - Partition
3. Britney Spears - Boys
4. Katy Perry - Dark Horse (Damn Wright Remix)
5. N.E.R.D. - Rock Star
6. Kid Cudi - Just What I Am ft. King Chip
7. will.i.am - Feelin' Myself ft. Miley Cyrus, Wiz Khalifa, French Montana
8. Jessie J - Sweet Talker
9. Kanye West - POWER
And to relax and breathe at the end of your workout:
This video from Children's Healthcare of Atlanta has a powerful message: you can meet Jim, he's a young man who is arriving the Hospital having a heart attack. And then, we hear the doctor asking "how the hell does that happen?" Well, it happens, nowadays more than ever, and this is a way of fast forwarding into a scary future that many of us can experience.
Last month, I received the following
e-mail at work: "Welcome to Grey Enterprises Inc Intern Program:
Ready to Begin?" I giggled like a school girl caught doing
something nasty for five minutes. Literally, five minutes. I almost felt
ashamed of how an easy target I was or was the whole thing of 50 shades of Grey just
too...brilliant?
Nowadays, we live connected to each
other now thing moves according to a plan, together, as one massive marketing
machine. The movie industry has already cacthed up. Will you?
“Uh
Oh, Uh Oh, Uh Oh, Oh No No.”
Jesus. I felt a chill. How can I be this easy of a target? But then I remember, it’s me and my friends
that they are aiming for. And it’s genius too. Although the story wasn't hand crafted
for millennials it stroke a chord amongst them, for sure ( or maybe
just me and my horny girlfriends). They want me to spent money on it and the
really want to do it in a way so sneaky that you actually enjoy giving your money away.
Ok. Let’s face it. 50 shades of
grey probably won’t make it to the list of the greatest movies of IMDB (
but the Razzies won’t ignore it, I’m sure). “How did we turn this around?” I could almost hear the gears turning in the marketing department and what they
have came up with is pure evil: meet the flawless Queen of the millennial and
the perfect brand ambassador: Beyoncé.
She turns whatever she touches into
gold. She makes everything seem cool.
Two days before releasing the official trailer Yoncé put out a 4
minute preview
that guaranteed thousands of seats in the theater.
It’s
all about the experience!
Genius marketers have put it all on
the experience:
they have created a intern program so that every fan girl (guilty as charge)
and they have created a way to tie all of it to social media so you can share
your identity card at grey enterprises with everyone. They are definitely
targeting the millennial and even millennials that think themselves as
too cool to go see a movie about SM that turned out to be a love story.
Here, they give the most
important marketing lesson of our time, kids: it’s not about the product
you have, but how you deliver it. It’s all about experiencing the product,
nothing more, nothing less.
And we crave different experiences like no
other generation before. Life is too short for plain vanilla…if you know
what I mean.
Queen Bey strikes again! Did you watch her 16 minute performance last night at the VMAs? If you didn't, check out the full Medley on MTV's website and let me know what you think!
