Obesity alert: Rewind the Future

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"You have to make a change!"

This video from Children's Healthcare of Atlanta has a powerful message: you can meet Jim, he's a young man who is arriving the Hospital having a heart attack. And then, we hear the doctor asking "how the hell does that happen?" Well, it happens, nowadays more than ever, and this is a way of fast forwarding into a scary future that many of us can experience.

Here are 10 facts about obesity, according to the World Health Organization:

1. Overweight and obesity are defined as "abnormal or excessive fat accumulation that may impair health"

2. More than 1.4 billion adults were overweight in 2008, and more than half a billion obese

3. Globally, over 40 million preschool children were overweight in 2008

4. Overweight and obesity are linked to more deaths worldwide than underweight

5. For an individual, obesity is usually the result of an imbalance between calories consumed and calories expended

6. Supportive environments and communities are fundamental in shaping people’s choices and preventing obesity

7. Children's choices, diet and physical activity habits are influenced by their surrounding environment

8. Eating a healthy diet can help prevent obesity

9. Regular physical activity helps maintain a healthy body

10. Curbing the global obesity epidemic requires a population-based multisectoral, multi-disciplinary, and culturally relevant approach

Let's make a change in order to have a brighter and healthier future!

Your TopCrusher,
Daniela

Regarding Your Internship with Grey Enterprises‏

Last month, I received the following e-mail at work: "Welcome to Grey Enterprises Inc Intern Program: Ready to Begin?" I giggled like a school girl caught doing something nasty for five minutes. Literally, five minutes. I almost felt ashamed of how an easy target I was or was the whole thing  of 50 shades of Grey just too...brilliant?

Movie Marketing: 50 shades of Grey
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Nowadays, we live connected to each other now thing moves according to a plan, together, as one massive marketing machine. The movie industry has already cacthed up. Will you?

“Uh Oh, Uh Oh, Uh Oh, Oh No No.”

Jesus.  I felt a chill. How can I be this easy of a target?  But then I remember, it’s me and my friends that they are aiming for. And it’s genius too. Although the story wasn't hand crafted for millennials it stroke a chord amongst them, for sure ( or maybe just me and my horny girlfriends). They want me to spent money on it and the really want to do it in a way so sneaky that you actually enjoy giving your money away.

Ok. Let’s face it. 50 shades of grey probably won’t make it to the list of the greatest movies of IMDB ( but the Razzies won’t ignore it, I’m sure). “How did we turn this around?” I could almost hear the gears turning in the marketing department and what they have came up with is pure evil: meet the flawless Queen of the millennial and the perfect brand ambassador: Beyoncé.

She turns whatever she touches into gold. She makes everything seem cool.  Two days before releasing the official trailer Yoncé put out a 4 minute preview that guaranteed thousands of seats in the theater.

It’s all about the experience!

Genius marketers have put it all on the experience: they have created a intern program so that every fan girl (guilty as charge) and they have created a way to tie all of it to social media so you can share your identity card at grey enterprises with everyone. They are definitely targeting the millennial and even millennials that think themselves as too cool to go see a movie about SM that turned out to be a love story.

Here, they give the most important marketing lesson of our time, kids: it’s not about the product you have, but how you deliver it. It’s all about experiencing the product, nothing more, nothing less.

And we crave different experiences like no other generation before. Life is too short for plain vanilla…if you know what I mean.

Laters baby,

You Top Crusher,

Alex

MTV, welcome to her world

Queen Bey strikes again! Did you watch her 16 minute performance last night at the VMAs? If you didn't, check out the full Medley on MTV's website and let me know what you think!

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Awesome, right? 

Your TopCrusher,
Daniela

Crushing on Chris Pratt

Crushing
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Well, let's not pretend we haven't all got a crush on Chris Pratt. Okay? No need to be a liar here. First of all, we have to give him credit for that incredible body transformation, it shows a lot of commitment and motivation... I need some life and gym lessons from this guy urgently. 

Second, he is a great actor with a lot of sense of humor and goofiness and that's what we love to see on screen. He's conquering the galaxy (literally) and I hope to see more of him in other movies from now on.

Did I mention that we want to see more of him? Oh, yeah, I did. Sorry, my bad. Also, I have to say I loved The Guardians of The Galaxy and I'm really eager to see another Jurassic movie: my inner 7 year old is super excited! 

Concluding my humble point of view: this guy was great before (he has such a beautiful wife by the way) but now he is Star Lord, and he definitely reached another level of awesomeness. #gochris!

Your TopCrusher,

Daniela  

The Fault in Our Stars

Spoiler: sad and depressed post ahead. 

Yeah, I finally got the courage to watch The Fault in Our Stars. Obviously, I saw it yesterday and I’m still crying a bit and all depressed inside at the moment. 

Sadness apart, it’s a really romantic movie about teenage love. I believe that only a soulless person would watch this movie without shedding a few tears. Even your boyfriend will cry, I can guarantee. If he doesn't, then you should break up with him right now, because you’re dating a psycho.

This kind of story is what makes us believe in authentic and faithful love. Okay?

Your TopCrusher,

Daniela

Colour your hair, colour your life

Want to spice things up a bit?

What better way than a new hair colour to match your mood? It seems to be a trend now, since we see celebrities with stranger hair colours everyday! But you know what, they own it, and I kind of love it! It's my crush for the day, although I would never do something like this! Take a look:

spice it up
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Your TopCrusher,
Daniela

Brooklyn Nine Nine: the law, without the order

Have you been watching Brooklyn Nine-Nine? If you haven't, you should start now! This sitcom about a NYPD team of detectives is so funny it actually made me like cops shows again. The truth is everyone is sick and tired of the usual CSI stuff, and Brooklyn Nine Nine brings some fresh air to this kind of TV show. The episodes are short (20 minutes) and you just want to keep watching them, one after the other.

The cast
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About the writing: the dialogues are full of jokes, some are smart, some are just stupid, which is precisely what we need.. we can't be thinking all the time! Regarding the cast: what a bunch of lovable weirdos! The characters are different of what we are used to and they are hilarious:

Seriously, give it a try. 

Your TopCrusher,

Daniela