Showing posts with label shop like a boss. Show all posts
Showing posts with label shop like a boss. Show all posts

Monday, 5 January 2015

Portuguese hot stuff: Cristiano Ronaldo for Sacoor Brothers

CR7
Just in case you haven´t noticed, this blog is entirely written by three Portuguese babes... So, logically, at some point, we would have to bring the Portuguese hotness to the table

It's no novelty that the soccer player Cristiano Ronaldo, as known as CR7, is our sports' pride and golden boy. I personally believe that he worked a lot to get to where he is and he certainly deserves the compliments!

Also, because he is a very ambitious and demanding person, he decided that his hotness alone wasn't enough, so he chose the major Russian hottie Irina Shayk to be his girlfriend. *high five*

As he is one of the most valuable players worldwide, everything he touches or represents turns to gold immediately: this is the power of the marketing and advertising brains! He already gave his image to companies like Nike, Tag Heuer, Armani, ClearJacob & Co., among many others, including his own brand, CR7. He is a great ambassador for any brand, and those who can buy his face next to their logo should be happy to pay.

Contrary to what's usual, he is not showing his abs on this new campaign for the Portuguese brand Sacoor Brothers, and he looks classy as hell. This is kind of a Mr. Grey thing, but he looks like a boss, and I bet this suit and tie will sell out across their national and international stores.

See, I don't want to be biased, but clearly, my country has some hot stuff.

Your TopCrusher,
Daniela

Friday, 29 August 2014

Shop Like A Boss!


"Shop Like a Boss" is the new campaign for Kmart. Basically, this commercial it's all about your grandmother teaching you how to be cool and buy stuff online. The ad promotes their new digital platform, where any consumer can buy products and choose the payment method that suits best: by cash, check, debit, credit card or in the store. 

This is a successful case of advertising: it's funny, it's catchy, it's an elderly woman buying pink lacy underwear with two gangster looking boys. I rest my case.

The campaign was developed by creative agency FCB Chicago, and already has over 400,000 views on YouTube. I have to say I loved it, it made me laugh and I'm sure it's going to bring a lot of attention to their online platform.  You can watch the full video below:



Advertising done right!

Your TopCrusher,
Daniela