Portuguese hot stuff: Cristiano Ronaldo for Sacoor Brothers

CR7

Just in case you haven´t noticed, this blog is entirely written by three Portuguese babes... So, logically, at some point, we would have to bring the Portuguese hotness to the table! 

It's no novelty that the soccer player Cristiano Ronaldo, as known as CR7, is our sports' pride and golden boy. I personally believe that he worked a lot to get to where he is and he certainly deserves the compliments!

Also, because he is a very ambitious and demanding person, he decided that his hotness alone wasn't enough, so he chose the major Russian hottie Irina Shayk to be his girlfriend. *high five*

As he is one of the most valuable players worldwide, everything he touches or represents turns to gold immediately: this is the power of the marketing and advertising brains! He already gave his image to companies like Nike, Tag Heuer, Armani, Clear, Jacob & Co., among many others, including his own brand, CR7. He is a great ambassador for any brand, and those who can buy his face next to their logo should be happy to pay.

Contrary to what's usual, he is not showing his abs on this new campaign for the Portuguese brand Sacoor Brothers, and he looks classy as hell. This is kind of a Mr. Grey thing, but he looks like a boss, and I bet this suit and tie will sell out across their national and international stores.

See, I don't want to be biased, but clearly, my country has some hot stuff.

Your TopCrusher,
Daniela

Shop Like A Boss!

"Shop Like a Boss" is the new campaign for Kmart. Basically, this commercial it's all about your grandmother teaching you how to be cool and buy stuff online. The ad promotes their new digital platform, where any consumer can buy products and choose the payment method that suits best: by cash, check, debit, credit card or in the store. 

This is a successful case of advertising: it's funny, it's catchy, it's an elderly woman buying pink lacy underwear with two gangster looking boys. I rest my case.

The campaign was developed by creative agency FCB Chicago, and already has over 400,000 views on YouTube. I have to say I loved it, it made me laugh and I'm sure it's going to bring a lot of attention to their online platform.  You can watch the full video below:

Advertising done right!

Your TopCrusher,

Daniela

Regarding Your Internship with Grey Enterprises‏

Last month, I received the following e-mail at work: "Welcome to Grey Enterprises Inc Intern Program: Ready to Begin?" I giggled like a school girl caught doing something nasty for five minutes. Literally, five minutes. I almost felt ashamed of how an easy target I was or was the whole thing  of 50 shades of Grey just too...brilliant?

Movie Marketing: 50 shades of Grey
Credits

Nowadays, we live connected to each other now thing moves according to a plan, together, as one massive marketing machine. The movie industry has already cacthed up. Will you?

“Uh Oh, Uh Oh, Uh Oh, Oh No No.”

Jesus.  I felt a chill. How can I be this easy of a target?  But then I remember, it’s me and my friends that they are aiming for. And it’s genius too. Although the story wasn't hand crafted for millennials it stroke a chord amongst them, for sure ( or maybe just me and my horny girlfriends). They want me to spent money on it and the really want to do it in a way so sneaky that you actually enjoy giving your money away.

Ok. Let’s face it. 50 shades of grey probably won’t make it to the list of the greatest movies of IMDB ( but the Razzies won’t ignore it, I’m sure). “How did we turn this around?” I could almost hear the gears turning in the marketing department and what they have came up with is pure evil: meet the flawless Queen of the millennial and the perfect brand ambassador: Beyoncé.

She turns whatever she touches into gold. She makes everything seem cool.  Two days before releasing the official trailer Yoncé put out a 4 minute preview that guaranteed thousands of seats in the theater.

It’s all about the experience!

Genius marketers have put it all on the experience: they have created a intern program so that every fan girl (guilty as charge) and they have created a way to tie all of it to social media so you can share your identity card at grey enterprises with everyone. They are definitely targeting the millennial and even millennials that think themselves as too cool to go see a movie about SM that turned out to be a love story.

Here, they give the most important marketing lesson of our time, kids: it’s not about the product you have, but how you deliver it. It’s all about experiencing the product, nothing more, nothing less.

And we crave different experiences like no other generation before. Life is too short for plain vanilla…if you know what I mean.

Laters baby,

You Top Crusher,

Alex

Walt Disney, the content marketer!

It is weird, right? That awkward combination, those two don’t go together! 

Disney is a magical place, a place of bubbles, sunshine and princesses. The thought that your childhood might be linked to the marketing machine where dreams come to die is almost unbearable,right?

Wrong. Grow up.

Walt Disney was a genius content marketer and all that he had was a mouse in a boat and a catchy tune and he set sail. Literally. From then on, Disney greatest hits have followed a formula (yes, I am crushing your dreams, I know) that you can apply to your day to day life dealing with copys and social media managers (those guys just nag all the time).

Walt Disney, the content marketer!
Credits

Walt's formula for great content:

The story is king. Nothing new here, right? Yeah, but Walt did it every time! In an age where no one talked about content marketing, he somehow pulled it off: Walt made you relate to the story no matter who the character was: a rat, a cat or a...a... baby lion king (oh no, here come the tears)!

1) A theme behind every story. No, not a moral, a theme. Think, marketers!  The advantages of creating stories that aim to reach everybody the same way it's ridiculous. Why don't you star off with a niche target. There you may find the opportunity to define your brand, to set the tone and hit home.

2) You can't have all the Good, without having a little Bad. That's right: Villains. A great Villain is the one who does it job, sets the scene so the hero can come in and save the day. As a content marketer you cant' just talk about how "good, great and god's gift to us" your company is. You have to define the problem and see what solutions may be provided, otherwise you're limited in your efforts.

3) That's right, you don't matter. Your serving a greater good, like Walt, you have to know what it is that people like and you have to build it for them. The content you produce needs to match specific trends for the the different mediums, like short form content is taking over Facebook or Twitter, as well as stories filled up with brand's personality.

Ultimately, Walt Disney legacy was to tell great stories, will yours?

Your TopCrusher,
Alex

Transformers: Age of Product Placement

For those who don’t know, product placement is defined as “an advertising technique used by companies to subtly promote their products, usually through appearances in film, television, or other media”.

Even if you technically didn't know that this is what they call it, I bet you already noticed that product placement has been used for some time now, and it’s happening progressively more in the movies industry. Subtle or not, this technique profits both the brand and the media company where the product is being advertised. It’s a win-win situation. 

Age of Product Placement
Credits

In my opinion, this is a very interesting and successful form of advertising because while we create empathy with the different characters, we want them to succeed, we want to be just like them, and this is the way we create good associations with the brands and the products, increasing their value and also our consuming habits.

Yesterday at the movies, while watching a definitely too long Transformers sequel, I realized that they took product placement to a whole different level. It’s everywhere: from Chevrolet, Bud Light, Tom Ford, Beats by Dre to Victoria’s Secret!

The funny thing there is that they don’t confine themselves to show the products now: they include them on the scenes in such a noticeable way that it just became ridiculous at some point. I’m serious; brands were popping out of the screen every minute!

There’s one scene where a giant beer truck is destroyed by an awesome Transformer, and after the crash Mark Wahlberg picks a Bud Light and drinks it - because he’s so cool and everyone who is trying to save the world as we know it from Aliens, should refresh from time to time. This is just brilliant and funny in one way, but too evident in another, which I think ruins the whole purpose of the product placement technique.

In conclusion, I believe that they really have to rethink the way they are doing this. Consumers/spectators  don’t like to be confronted with this kind of advertising in such an obvious way - let's face it, it's kind of insulting!

Apart from that, if you’re the kind of girl/boy who wants to see a Transformer riding a dinosaur, then this is the movie for you, don’t expect more than that… and brands everywhere!

Your TopCrusher,
Daniela

My love affair with content marketing

Content is King.
Context is God, right?

And I feel right at home in the context of digital marketing.
In the beginning, 2000 b.c, I tried to be a journalist.
But all I was, was frustrated, because, well, let's face it I wasn't very good. So, I sold my soul to marketing. Not good enough, still.

I'm not a blogger, I'm a Top Crusher
Credits

Something was off, but it was too late to dwell about what it, I needed to find a job and so I did.
And guess what? It took me a year and a half (plus 10 years of college) but I found something to do that I truly like. Right now, I'm a digital marketer, social media manager, all around SEO gal, a linkbuilding geek and I pull content out of my ass everyday. All with heartfelt love.

So there 4 things you'll need to get out of this story:

1) Do your research. Before you apply to college, do everything you can to learn about your future context!
2) Take it serious (but don't forget to have fun).
3) Don't go jumping to a master degree, find a job first, learn what you want and what you need and what you don't. Then you may apply to one.
4) Don't give up!

It's never too late to find out what you love and the great thing about it is that it is ever changing.

P.S: Oh and I'm a blogger and I crush it like it's hot!

Your TopCrusher,
Alex