Caitlyn Jenner's story and why all women must love Jon Stewart

Welcome to being a woman
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You know what ladies? Jon Stewart just gets it! Perfectly. 

As we all know Vanity Fair's photos of Caitlyn Jenner, formerly known as Bruce, hit the media this week and they all had something to say. Although in general everyone seems to be accepting her gender transition, Jon Stewart brilliantly saw something that no one else noticed: media and sexism.

"It's really heartening to see that everyone is willing to not only accept Caitlyn Jenner as a woman, but to waste no time in treating her like a woman."

The way Caitlyn looks was everything they were talking about. Should we take a minute to reflect? I did... And that's it, the moment you become a women, you must be defined by your beauty, your boobs and your ass - and that's really sad.

And then, the worst part comes, comparison, or as Jon says "comparative fuckability": 

"Is she hotter than Kris? Does she have a better body  than Kim?" Wtf people? Hey, where's the message that every woman should focus on herself instead of going crazy comparing her body to the ones they see on the runways? Nowhere.

So, thank you Jon for bringing up the important issues here, it's nice to see someone on TV still has a brain.

You can watch the full video below:

Nailed it, right?

Your TopCrusher,

Daniela

Portuguese hot stuff: Cristiano Ronaldo for Sacoor Brothers

CR7

Just in case you haven´t noticed, this blog is entirely written by three Portuguese babes... So, logically, at some point, we would have to bring the Portuguese hotness to the table! 

It's no novelty that the soccer player Cristiano Ronaldo, as known as CR7, is our sports' pride and golden boy. I personally believe that he worked a lot to get to where he is and he certainly deserves the compliments!

Also, because he is a very ambitious and demanding person, he decided that his hotness alone wasn't enough, so he chose the major Russian hottie Irina Shayk to be his girlfriend. *high five*

As he is one of the most valuable players worldwide, everything he touches or represents turns to gold immediately: this is the power of the marketing and advertising brains! He already gave his image to companies like Nike, Tag Heuer, Armani, Clear, Jacob & Co., among many others, including his own brand, CR7. He is a great ambassador for any brand, and those who can buy his face next to their logo should be happy to pay.

Contrary to what's usual, he is not showing his abs on this new campaign for the Portuguese brand Sacoor Brothers, and he looks classy as hell. This is kind of a Mr. Grey thing, but he looks like a boss, and I bet this suit and tie will sell out across their national and international stores.

See, I don't want to be biased, but clearly, my country has some hot stuff.

Your TopCrusher,
Daniela

Is Photoshop killing us softly?

"Kiling us softly" is a very interesting video about the effects of Photoshop and advertising images on our confidence and, ultimately, on the society we live in. But why do women keep buying the idea that they will achieve this absolutely unreal and flawless appearance? The truth is nobody is that perfect.

Demi's "too perfect" cover
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Let's face it:

Like they say, we're just setting ourselves for failure. We're losing "time, energy and money" trying to reach something that is not going to happen... Sorry ladies! 

I also loved the fact that they quote the supermodel Cindy Crawford who said "I wish I looked like Cindy Crawford". 

Well, this just says it all, doesn't it?

Your TopCrusher,

Daniela

Transformers: Age of Product Placement

For those who don’t know, product placement is defined as “an advertising technique used by companies to subtly promote their products, usually through appearances in film, television, or other media”.

Even if you technically didn't know that this is what they call it, I bet you already noticed that product placement has been used for some time now, and it’s happening progressively more in the movies industry. Subtle or not, this technique profits both the brand and the media company where the product is being advertised. It’s a win-win situation. 

Age of Product Placement
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In my opinion, this is a very interesting and successful form of advertising because while we create empathy with the different characters, we want them to succeed, we want to be just like them, and this is the way we create good associations with the brands and the products, increasing their value and also our consuming habits.

Yesterday at the movies, while watching a definitely too long Transformers sequel, I realized that they took product placement to a whole different level. It’s everywhere: from Chevrolet, Bud Light, Tom Ford, Beats by Dre to Victoria’s Secret!

The funny thing there is that they don’t confine themselves to show the products now: they include them on the scenes in such a noticeable way that it just became ridiculous at some point. I’m serious; brands were popping out of the screen every minute!

There’s one scene where a giant beer truck is destroyed by an awesome Transformer, and after the crash Mark Wahlberg picks a Bud Light and drinks it - because he’s so cool and everyone who is trying to save the world as we know it from Aliens, should refresh from time to time. This is just brilliant and funny in one way, but too evident in another, which I think ruins the whole purpose of the product placement technique.

In conclusion, I believe that they really have to rethink the way they are doing this. Consumers/spectators  don’t like to be confronted with this kind of advertising in such an obvious way - let's face it, it's kind of insulting!

Apart from that, if you’re the kind of girl/boy who wants to see a Transformer riding a dinosaur, then this is the movie for you, don’t expect more than that… and brands everywhere!

Your TopCrusher,
Daniela